British mothers spend up to £6 billion each year on asserting their status as "yummy mummies", it has emerged.

Figures from credit provider Egg show that one in three women also feel compelled to purchase brand-name products for their children.

But with the average expenditure totalling £1,062 per person, borrowing such as secured loans may be required in order to provide the necessary funds.

Chief marketing officer Alison Wright comments: "Certain life stages, such as having a baby, mean that we occasionally need a cash injection.

"Financially a new baby can cause havoc because of the combined burden of extra costs and reduced income."

By using property as collateral for borrowing, secured loans can help Britons to identify how far their finances can stretch.

Figures from Credit Action show secured loans are increasingly popular, rising in value by 10.8 per cent in the year to August 2007 compared with a 5.5 per cent growth in unsecured lending.ADNFCR-1287-ID-18334517-ADNFCR

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