Consumers who fail to regularly evaluate their financial situation may be apathetic rather than loyal, one price comparison website has suggested.

Kevin Mountford, head of savings and current accounts with moneysupermarket.com, said that it is important to compared different products to isolate the right financial service.

While some banks may use the word loyalty to describe customers who stay with the same provider for years, Mr Mountford describes such an approach to money as "pure apathy".

"They don't seem to have the inclination or time to sit down and check what they are getting," he said.

During the springtime, Brits should think about sorting out their finances in the same way as they prioritise clearing out their homes, the expert recommended.

Figures published by MoneyExpert.com in March 2008 revealed that demand for secured loans increased significantly in the prior six months, with debt consolidation loans popular with consumers looking to streamline their finances.
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