People with credit card debt value the zero per cent transfer balance deals available with some cards above all other features, research shows.

Fair Investment's survey found that a fifth of respondents said this was favourite feature, followed by a competitive rate and no annual fee taking joint second place.

Head of credit cards Matt Edwards said it was heartening to see people were looking for the best deals available from their credit card providers.

"It is also reassuring to see that consumers are taking the credit crisis seriously and choosing their credit card deal accordingly," he added.

Features that did not offer a financial reward did not rate highly among debt customers, though three per cent of reposndents said the design of the credit card was important to them.

Money Expert recently published figured that showed nine per cent of holidaymakers planned to get into debt on their credit card to pay for their summer break.ADNFCR-1287-ID-18614867-ADNFCR

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